TOPIC · 11 BOOKS

Product

Books I have read about product, brought together across genres, periods and countries.

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Cover of Competing Against Luck

Competing Against Luck

Clayton M. ChristensenOne of the product books that I've applied most. The idea of understanding what kind of work a customer is really trying to solve seems simple, but it completely changes the way you think about a product and talk to whoever uses it.

Cover of The Four Steps to the Epiphany: Successful Strategies for Products that Win

The Four Steps to the Epiphany: Successful Strategies for Products that Win

Steve BlankOne of the most important books to understand is that a startup has to discover its customers before it runs like a big company.

Cover of Levers

Levers

Amos Schwartzfarb, Trevor BoehmIt's great to understand all the levers that move a business. Almost nothing is new, but understanding it together gives you a very good perspective on what to do to grow your company.

Cover of Obviously Awesome

Obviously Awesome

April DunfordA great book on how to position a product or service in ten steps. It has been extremely useful and directly applicable to my business.

Cover of Monetizing Innovation

Monetizing Innovation

Madhavan RamanujamI've finally figured out how to design a product around the price, how to align it with your value proposition, and how not to leave money on the table.

Cover of Inspired

Inspired

Marty CaganIf you need to create or design a digital product, this is your book. How to structure your team, culture, processes, organization, etc. with the sole goal of launching and evolving a product.

Cover of Ship It

Ship It

Nathan Thomas (Product School)Bad book on product development, full of obvious stuff.

Cover of Hooked

Hooked

Nir EyalOne of the product books that has helped me the most to understand how habits are created around an app or service and why some products keep us coming back.

Cover of Rocket Surgery Made Easy

Rocket Surgery Made Easy

Steve KrugI want to do usability testing in my company, and I wanted to read this book to refresh knowledge -- practical, practical, and useful for doing user testing in your business easily and quickly.

Cover of Subscribed

Subscribed

Tien TzuoMy new guru. :) I learned so much in this book about the rational nature of subscription business models, how companies should adopt them and how it affects culture and customer relationships.

Cover of The product-led organization

The product-led organization

Todd OlsonIt's very good to understand the structure, culture and dynamics that a company should have if it wants to focus on growing using its software product as leverage.