OBSESSIONS
- 01 Maps
- 02 Explorers
- 03 Antarctic expeditions
- 04 Geography
- 05 Aeroplanes
- 06 Cognitive biases
- 07 Neuroscience
- 08 Anthropology
- 09 The history of civilisation
- 10 And Real Madrid, obviously.
COMPANIES · TECHNOLOGY · AI · BOOKS · MAPS
Evaristo Babé Ayuso
I have spent my whole career building technology companies, and now most of my time goes into Pulpo and PulpoPay. I am interested in how technology and artificial intelligence can solve real problems and help companies work better.
The rest of my time goes into books, travel, maps, long walks and curiosities that sometimes become years of research or a journey to the other side of the world.
Pulpo & PulpoPay
Pulpo helps companies manage vehicles, drivers, maintenance, fuel, documents and expenses. PulpoPay lets them control fleet payments, decide how each card may be used, and understand in real time where and why money is being spent.
We work with hundreds of companies in Mexico and Spain. We connect operations, payments, data and artificial intelligence to automate tasks and simplify day-to-day management.
I have been lucky to do it alongside exceptional co-founders, great teams, investors who trusted us and first-rate customers. I owe much of what I have built and learned to them.
In 2010 I founded SinDelantal with Diego. The company grew in Spain and Mexico before being acquired by Just Eat. Today, almost all my energy goes into Pulpo and PulpoPay, together with Javier.
When I am not working, I am usually reading, walking, travelling or researching a story that began as a curiosity and got out of hand.
MADRID · 2011 40.4168° N, 3.7038° W
TARAWA, KIRIBATI · 2024 1.3278° N, 172.9769° E
Talks, podcasts and appearances
I have worked with companies and leadership teams in advisory sessions, workshops and talks about entrepreneurship, technology, artificial intelligence, innovation and decision-making, for organisations including Bayer, Nestlé, Guardian Glass and Engen Capital. I have also appeared on podcasts and at events in several countries.
Venezuela Tech Week
Caracas, Venezuela
StartCo
Medellín, Colombia
PlatziConf México
Mexico City
WIRED Summit México
Mexico City
Universidad Anáhuac Mayab
Mérida, México
A talk about entrepreneurship for students, followed by judging their projects.
Nestlé Xponential
Mexico City
Nestlé and Endeavor’s B2B innovation and startup accelerator in Mexico.
The Meridian Project
I am writing a book about how we learned to measure the world, organise time and decide where each day begins.
It is a story of sailors, astronomers, empires, shipwrecks, railway accidents and imaginary lines that ended up organising everybody’s lives. The project has taken me into archives, across maps and to places where some of history’s great intellectual adventures happened.
Last updated · July 2026
Research, travel and writing in progress.
Fig. 3. Cartography for The Meridian Project.