TOPIC · 14 BOOKS

Sales

Books I have read about sales, brought together across genres, periods and countries.

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Cover of Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.comExcellent

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

Aaron RossOne of the books that most influenced how I think about SaaS sales. It explains sales-team specialisation and how to build a repeatable system instead of relying on isolated efforts. The ideas have become overused, but it remains a useful reference for building a sales organisation, even if it now feels slightly dated in the age of AI.
Cover of The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 MillionExcellent

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Mark RobergeA very important book to understand how to build a sales team using data, processes and training. It's interesting because it reduces ideas to very specific decisions and because many of them are still useful years later.
Cover of Exactly What to Say: The Magic Words for Influence and ImpactVery good

Exactly What to Say: The Magic Words for Influence and Impact

Phil M. JonesA very practical book about how small differences in the way you ask or explain something can change a conversation. It has phrases that I have applied to sales and normal life situations.
Cover of Product Demos That Sell: How to Deliver Winning SaaS DemosVery good

Product Demos That Sell: How to Deliver Winning SaaS Demos

Steli EftiA short, practical book on how to make a demo thinking about the customer's problem instead of teaching non-stop functions.
Cover of Sell More FasterExcellent

Sell More Faster

Amos SchwartzfarbThe best selling books I've ever enjoyed and influenced me the most, very strategic, has had practical application in Pulpo since chapter one.
Cover of MEDDICCVery good

MEDDICC

Andy WhyteYou'll only be interested if you sell software. Focusing on mid-market and enterprise sales, developing a methodology to scale that kind of sales.
Cover of To Sell Is HumanVery good

To Sell Is Human

Daniel H. PinkI loved it. It explains how we're all salespeople in our day-to-day lives, including the kid asking his father for permission to go out or a coach motivating his teams. And how understanding it helps you convince and influence people better to achieve your goals. Good lessons.
Cover of The SaaS sales method fundamentals: How to have customer conversationsGood

The SaaS sales method fundamentals: How to have customer conversations

Jacco Van Der Kooij, Dominique LevinA very good and practical book for SDRs and account executives. It helps you focus calls, emails or messages so that they really add value and achieve your goals.
Cover of The SaaS Sales Method: Sales as a ScienceVery good

The SaaS Sales Method: Sales as a Science

Jacco van der Kooij, Fernando PizarroA strong set of basic concepts for organising a SaaS sales team. I really liked it because it arranges those concepts clearly and is one of the best books I have read on the fundamentals of building a scalable, predictable sales organisation.
Cover of Fanatical ProspectingExcellent

Fanatical Prospecting

Jeb BlountBasic book if you're into sales, it puts you in charge, focuses you, gives you a dose of reality and takes away all the excuses.
Cover of ObjectionsVery good

Objections

Jeb BlountOne of the best-selling books I've ever read. Good for selling but also for everyday life situations. It deals with a seller's fears, both psychologically and practically. It has been very helpful to me in losing several fears related to this.
Cover of The Qualified Sales LeaderExcellent

The Qualified Sales Leader

John McMahonYou're only going to get interested if you're dedicated to marketing tech products. And it's definitely a great book, the top three best-selling books that have helped me the most. Very clear, didactic, easy to read and very good examples.
Cover of Gap SellingVery good

Gap Selling

KeenanOne of the best sales books I've ever read, very interesting way to establish how the customer is and where you're going with your product or service.
Cover of Customer SuccessExcellent

Customer Success

Nick MehtaHow to organize an area of customer success, measure customer success and permeate a customer-focused company.